COLOUR HERITAGE

Annabelle® Cosmetics is the beauty destination for trendy colours, innovative and audacious technologies for every season. A creative and versatile brand that has seduced with all women, especially those aged 16 to 24. It offers the widest selection of lipliners and eyeliners in drugstores across Canada, making it the national leader in these categories. The great choice of colours and variety of products meet the needs of our customers, particularly kohl junkies, the brand's best seller.

45 YEARS OF HISTORY

Annabelle® was introduced in August 1967 by Montreal businessman Morrie Cohen.  The brand was named after his mother-in-law Annabel. Recognized as a “House of Colour”, the brand has always offered its consumers a wide range of beauty products. In 1999, it was acquired by Groupe Marcelle Inc., which also holds the Marcelle brand, well-known for its Hypoallergenic and Perfume-Free products. A true pioneer, Annabelle® was one of the first Canadian brands to work with bloggers, and is today one of the most inclusive, customer-oriented brands on social networks.